Well, it's been a super-duper long time since we've done any advertising. This month the January 2012 Vintage Guitar Magazine comes out with our first ad in probably a decade:
 

 
Next month there's a Stanley Clarke Deluxe featured in the ad. It's been really hard to decide which instruments to show off.

While I can certainly understand how difficult it must be to decide on which instrument to put in the ad, in this case you certainly made a great choice!  And the ad looks perfect!

...what he said  
Very enticing,

stunning!

I am happy to see the decision to reach out into the market place again. In the future  perhaps an ad that shows those who are unfamiliar with the large variation of features that Alembic can provide would work. An ad that illustrates all of the models in mini catalog format plus language that discloses the willingness to make a players conceptual dream come true could ignite responses . I think that Alembic set the standard of the exemplary ability to do this decades ago and now might be  the time to reintroduce such splendors to the new generation of players who  are eager and able to make such dreams a reality. The new ad is beautiful!
Cheers !!!!!
    Wolf

Nice!

This ad looks great.  Just one example of how stunning Alembic can make a guitar.  However, I'm with Wolf.  If you can't choose just one, then don't.   There are so many beautiful instruments I've seen on this site, that I can't imagine someone with any sense of aesthetic who wouldn't find at least one of them appealing.  I say go for a spectrum of basses and guitars, with variety in both woods and electronics. Just my opinion.

Why not feature some of the instruments club members already own.  We can discuss the features we selected, why we chose them, and for some of us why we own more than one Alembic.  We can be quoted anonymously if need be, or gladly allow our name(s) to be used.  I am more than willing to give my glowing praise.  Now that would be a real life endorsement.

I can think of a couple of customs of the month that  would melt faces if the general public saw them...
 
Probably good to put it out there that Alembic builds guitars in addition to basses..
 
Nice ad!
 
John

That is a FANTASTIC choice for a single-instrument ad.
 
I am of the opinion that you don't show off a bunch of instruments, but rather convince the reader to want to explore on their own.  Showing one, striking instrument does just that.  Hell, I want a Darling now.

Can't wait for my issue of VGM to arrive in the mail!
 
Bill, tgo

Oh man is that pretty!  Lotsa mouth-watering Alembic goodness there!

Oh...that's GORGEOUS! I have GOT to send this to our guitar player!!
Elegant and beautiful ad, Mica!

How come the strings are so skinny?

Great choice on the instrument for the ad!
 
Maybe it will spark some interest - for guitarists/ bassists who have not- to check out the Featured Custom web pages Mica has so creatively designed from the Alembic home page. That would melt faces.... alright!